Meritocracy is often out of fashion. Yet we felt it is at the core of Blow, both for the main line and for “Blow Presents”. Quality is what comes to mind when attending their press days. It does not only mean sartorial excellency or stunning choice of materials – there is originality, edginess, wearability, fun. That’s why it is a good thing that thinking about Blow we automatically think about ‘off-schedule’. Off-schedule is where true talent can blossom relatively unbounded and offer us great products at the same time.
You will actually find an international array of brands and styles represented by Blow. As we were discussing with the helpful and lovely employees, there are different targets for each designers, especially those of Blow Presents. One could easily end up in a fashion museum (Zyanya Keizer), others imagine strong editorial pieces (Jane Bowler, MaryMe-JimmyPaul), one gives us a sci-fi film (Asher Levine), another creates the most sophisticated ‘basics’ (Claudia Ligari).
Sculptural, architectural, cinematographic: from the accessories to the dresses, creativity reaches a peak. Some of Blow’s clients come straight out of university – it is not about the label but about the vision behind the label. They also reach at new fashion countries, such as India, with an impressive selection of ‘wow’ material.
All in all, a surprising and inspiring selection of names that, whether you have heard them before or not, will inspire you for sure. Our favourites? Claudia Ligari, Bjorg, Sorapol, Zyanya Keizer, Alessia Prekop. Check their websites, and the whole range of designers at Blow!
Featured: Alpana and Neeraj, Ekaterina Kukhareva, Fam Irvoll, Izzue-Mens, Little Cupcakes-Fam Irvoll, Saffron Knight, SORAPOL, White Tent, Dans la Vie, Elisa Palomini, Izzue Womens, Jezebel & Toff, Ritu Kumar, Soojin Lee, Vasel, Carlotta Barone, Alessia Prekop, Bjorg Jewellery, J Smith Esquire, MOR Cosmetics, Glassing, littleshilpa, Underground, Blow Presents’ Asger Juel Larsen, Claudia Ligari, MaryMe-JimmyPaul, Asher Levine, Jane Bowler, Zyanya Keizer, Aurora Ozma…
Photos Isa Jakob28 March 2012