A country trip, a picnic in the fields: the mood of Jasper Conran’s show was already hinted by its invitation, green and orange evoking a sunny day in an idyllic spot. The inspirations for the show ranged from Patti Smith to California, via Mississipi, Carole King, Dixie, Easy Rider, Psychedelic… Andy Warhol.

A bit of everything, but nicely tied together by a general jolly summer vibe. The set of the BFC was made of candy-coloured flower-lights, with fake grass replacing the classic runway. Models walked bare feet on it, sporting denim jackets and cherry printed tanks, vichy dresses and Harlequin sequins.

Short dresses, patchwork prints, vibrant colours. Fuchsia and cherry red as guidelines; a sense of ease. Fashion design for the sake of beautiful, wearable pieces, without complicated narratives and shapes. If the atmosphere appeared too childish at times, it was only because it is rather unusual to see such naturalness at fashion week, especially in London where everything tends to be rather avant-garde, or, at least, eccentric.

Yet, the show was somehow refreshing: a splash of colours and primary school aesthetics that brought us back to happy childhood days; schooltrips in the country; Americana. Twin Peaks in the summer, a lost motel with checkered table-clothes selling cherry pies and black coffee. Neon lights at a diner, think a Jim Jarmusch film sprayed with day-glow.

And flowers. All in all: back to the 90s but without the grunge. Most notable, the Warhol-inspired XL flowers and sequined faces in cream, yellow and tangerine.

Photos Isa Jakob