La Prairie newest skincare range is called Platinum Collection and promises to give your skin the same radiant look and the same resistance of the rare metal.

With performances that go beyond all expectations, La Prairie Cellular Serum Platinum Rare is the perfect product to offer your skin the best skin-transforming antiaging treatment. We are talking about a super luxury treatment – pointed out as the best cream of the last 10 years- containing colloidal platinum, which helps maintain the skin’s electrical balance in order to preserve natural beauty and youthful appearance, and restores the skin’s natural moisture barrier to provide enhanced hydration and protection. The serum is also enriched with a skin-brightening complex, firming agents and potent antioxidants to brighten, tighten and transform skin to a remarkably ageless state. Cellular Serum Platinum Rare contains La Prairie’s exclusive Cellular Complex, which helps stimulate the skin’s natural repair process, moisturizing and energizing thanks to nutrients that encourage optimal functioning. All in all, this is, without the shade of a doubt, the best possible beauty investment of the summer.