Culture
Hyères 2012 : 27th International Fashion and Photography Festival

Every spring in the South of the France, the international Fashion and Photography Festival assembles young promising designers and photographers, selected by a jury headed up by the Japanese creator Yohji Yamamoto. On the four days of the festival, young fashion designers present to the public their first collection in a series of fashion shows directed by Maïda Gregoiri-Boina.
Three fashion prizes will be awarded by the jury :
- The Grand prix du Jury, consisting of a design grant. L’Oréal Professionnel also makes available for the winner L’Académie L’Oréal Professionnel to produce their future catwalk
- The Première Vision Prize
- This year, the French house Chloé has announced the launch of the Chloé Prize. The ten participants will compete for the prize of 15 000 euros by creating a silhouette in the spirit of the fashion house
- And also, the audience present during the fashion shows will be able to vote for the candidate of their choice.
The 27th edition of the festival of fashion and photography, which has, in the past, recognized designers of talent such as Viktor & Rolf or Gaspard Yurkievich will run April 27-30.
















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