Can film, fashion and sustainability work successfully together?
It’s what the creators of the Green Cut initiative believe in.
Livia Firth and Lucy Siegle, the co-founders of The Green Carpet Challenge (an initiative which invites worldwide celebrities to wear eco dresses), in collaboration with American Express have asked 8 British stylists to design a dress taking inspiration from a classic British film, everything done with a sustainable approach.
Only eco friendly fabrics have been used for these exceptional fashion creations, such as organic silk and the Newlife, a material completely obtained from the recycle of plastic bottles.
The eight dresses, already revealed during LFW, will be exhibited at Harrods from the 22nd of October until the 5th of November:
• Evergreen, Directed by Victor Saville (1934) – Re-interpreted by Antonio Berardi
• Darling, Directed by John Schlesinger (1965) – Re-interpreted by Tom Ford
• It’s Love Again, Directed by Victor Saville (1936) – Re-interpreted by Roksanda Ilincic
• My Fair Lady, Directed by George Cukor (1964) – Hat creation re-interpreted by Stephen Jones
• Accident, Directed by Harold Pinter (1967) – Re-interpreted by Stella McCartney
• The Red Shoes, Directed by Michael Powell and Emeric Pressburger (1948) – Re-interpreted by Jonathan Saunders
• Things to Come, Directed by William Cameron Menzies (1936) – Re-interpreted by Marios Schwab
• Velvet Goldmine, Directed by Todd Haynes (1998) – Re-interpreted by Alice Temperley
Tonight, instead (19th of October), the film “Green Cut” will be shown during the British Film Festival event.
A great initiative to raise awareness on the importance of sustainability and the respect of nature.