Sunday April 29th, under the French sun of Hyères, the Fashion Festival has crowned its designers. - The “Grand Prix L’Oréal professionnel” has rewarded three Finnish designers aged between 24 and 27 years old : Siiri Raasakka, Tiia Siren and Elina Laitenen. They won over the jury with their joyful, eccentric and colourful menswear collection. Beside the prize of 15’000 euros, the  young ladies will be given the opportunity to present their next showroom at the L’Oréal Académie during the 2013 Summer/Spring Fashion Week.

The “Première Vision award” went to the Estonian Ragne Kikas, thanks to her fabulous womenswear collection called “Dress Code Defensive”.  Her black and silver silhouettes, entirely hand knitted, and her sensitive play with shapes and texture seduced the jury. The “Fashion Public award of the city of Hyères” also crowned this promising designer.

The “Chloé award” went to Steven Tai. The young Canadian created a silhouette in the spirit of the Parisian brand. The fluid pastel trousers, matched to a beige sweater and a sporty jacket made him the winner of the competion.