160G GROUP is very pleased to announce the launching of the official website for the creative label 160G PARIS.  www.160gparis.com

160G PARIS aims to deliver capsule collections made in collaboration with an handpicked selection of uprising designers. Day by day 160G PARIS is establishing itself as a brand known for its boldness and authenticity, working with some of our generation’s most groundbreaking artists.

160G PARIS – Backstage CAMPAIGN FALL WINTER 2012 from 160G on Vimeo.

This first collection, ZERO GRAVITY has been designed with GRAPHICABLE.  They imagined a collection both casual and chic of printed T-shirts inspired by the Californian riders of the 90′s.  French Model ADRIEN JACQUES from New Madison is the face of of the 160G PARIS Fall 2012 Advertising Campaign.

Born and raised in Paris, Adrien Jacques was scouted in the street while he was going to high school. Quickly propelled into the fashion world, Adrien has already shot with many big photographers including Bruce Weber and Randall Mesdon. Football lover, Adrien is also practicing muay thai.