Street style is the universal language of fashion. Many websites and blogs show the best of their own countries through a daily selection with men, women and children in their everyday outfits. Bill Cunningham, Scott Schumann and Yvan Rodic are just a few photographers that capture the essence of every city. Chile has its own website too. Viste la Calle (www.vistelacalle.com) is Chile’s first street style website. Its creator and Director, Majo Arevalo, is a former fashion model that directs a team of photographers, journalists, make up artists and graphic designers behind their new project, Reviste la Calle, a magazine that this week launched its second issue.

Reviste la Calle shows the new scene in Chile with new upcoming designers like Paulo Mendez, Esteban Arteaga, Señoritas Indumentaria and many more names.  The fashion editorials include established photographers like Gabriel Schkolnick and new visions from FOCH, Noli & Provoste or Rocio Aguirre. Also, there are many articles about the vintage boom, social responsibility in the fashion business and interviews with important fashion historians like Pia Montalva and Oscar Rios.  Of course, almost 40 street style pictures highlight the main idea behind the website and the magazine concept.

This new fashion boom in Chile is supported from the very beginning by Majo Arevalo, who also organises and participes in different fashion shows in the cities of Santiago and Viña del Mar with Viste la Calle, with more new Chilean designers to discover.