Tod’s, the luxury Italian fashion brand, is always looking for actresses to star in their campaigns. Sienna Miller was the official face in 2007, Gwyneth Paltrow was the model in 2008 and now the successful Anne Hathaway -the new Cat Woman in the upcoming Batman movie, is the model for a seductive new 2011 ad, shot by Mert Alas and Marcus Piggott. The intensity of the colors and the pose on a sport car is not a very original idea, if you look back to other luxury brands. Louis Vuitton and a group of supermodels – Natalia Vodianova, Eva Herzigova, Naomi Campbell, Stephanie Seymour, Claudia Schiffer and Angela Lindvall-, took the 2008 bags to recreate 80’s glamour à la Guy Bourdin. The sport car and the intensive colours were the main concept for that shoot, and guess the photographers… Mert Alas and Marcus Piggott, ça va sans dire.
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