In 2006, Molly Sims was the official Sports Illustrated new model and also a Cover Girl spokesmodel. For spring summer campaign, her pictures were published in the most important fashion magazines, and one of them was more popular than the others. Wearing silver headphones, Sims showed her perfect rubi lips, just like traditional make up ads back. But this concept was really inspired by another make up brand: in 1985, famous supermodel Kim Alexis was a Revlon girl and she was photographed wearing the new color palette for eyeshadows, and wearing silver headphones just like Sims.