White on white

Characterized by extreme sparseness, there is an ideal of clean shapes and natural faces in current fashion. Running parallel to brocades, floral prints and exaggerated proportions, there is a trend that features unfussy sleek lines, simple silhouettes and a neutral palette that is powerfully understated. Lacking in richness and embellishment, fresh faces and ethereal almost transparent features set a precedent that it’s possible to remain cleverly simple in a highly complex world.

There is something promising in an essential cut that just stays effortless on the body. Like an Eric Satie piano work, shapes and patterns are organically lean: not as in containing little or no fat, but as in precise, razor-sharp contours, elimination by geometric cutouts, and garments that refuse to become involved with grandiose sentiments.

In this minimalist approach, unnecessary detail is eliminated, resembling a Japanese painter who puts upon the paper the fewest lines possible, and those few lines are enough to create form and texture and to convey a coherent, strong emotion. Uncomplicated and straightforward, provocation then is of minor importance. Sophistication is not forced, it’s just a natural consequence. Clean and simple, raw and honest, confident and light: white on white.


white on white


Illustration by Veronica del Valle